Online Reputation Management vs Search Reputation Management
Online reputation management is any aspect of your company which deals with social media. Businesses can no longer have only a website for online marketing. In order to interact with your customers and have a better understanding of what they like or dislike about your services, it is wise to be very much present on social media. The companies that are not active on social media are putting themselves at risk for customers to open profiles on different platforms in order to hurt your brand. It is best to be in control of it even if you don’t plan on using it much in the forceable future. Simply create the profiles and get to them once you can.
Another advantage of online reputation management is that you are in control of your reputation and can depending on how you respond to your customers, you can set the tone of what kind of company you are. For example, during the 2013 Super Bowl, organizers experienced a blackout. Oreo was quick to tweet about it and it got thousands of people talking about their message.
With online reputation management, it is evident that people will be talking about you and your brand online. Most importantly is how you will respond to negative comments. It is best to always be transparent and solve the complaint. This way current and even future customers can see how you are dealing with the situation and know what to expect once it ever happens again with them.
Search reputation management is anything which comes up when you search for it on a search engine. It is very wise to constantly do vanity searches, which means searching for yourself or your company. This way you can see which sites are ranking high on the search results. These can include social media sites therefore it is important to manage your online reputation as soon as you can. Another great way to better control the content on search engines is to write blog to be rich in keywords and content you are targeting. If done right, these blogs can be a very powerful tool to gain authority in your industry and a great way to communicate and interact with your target market.
Another powerful tool you should get involved in is to have different landing pages for your products/ services. This way, you can help protect your reputation from negative articles or comments that may come up in search engines.
