Search Engine Management vs. Reputation Management
While Search Engine Optimization (SEO) and online reputation management may sound similar, they are two distinct areas. Continue reading to learn more about their differences. How your brand appears online can make or break your […]
It’s 2016 – 4 Ways to Own Your Reputation, Online and Off
In 2016 you can still learn something about how to maintain your reputation from a classic of English literature that’s over 100 years old. In fact, the book in question, Oscar Wilde’s The Picture of […]
How Podcasts Can Dramatically Improve Your Online Reputation
While there are many ways to prove your authority in your field, creating Podcasts is one of the most effective. A Podcast is a digital audio recording that interested parties can download and listen to […]
9 Ways to Optimize your Online Reputation Management
As internet offense (hacking), outpaces internet defence, our personal brand reputation and online reputation management (ORM) is more vulnerable than ever, and is going to take a front seat in 2016. For the serious public […]
Bell Forced to pay $1.25 Million CAD for Posting Fake Reviews
As more and more people are going to search engines to look for companies, they might find other information high enough on the search result page to draw their attention. This can either be good […]
Easy Steps to Branding Yourself as an Expert in Any Field
With search engines at your customers’ fingertips, it is important to control your online reputation. Creating your image and establishing your brand means asserting yourself as an expert in your chosen field. If you want […]
Your Employees Can Damage Your Reputation; what to watch out for
If you have a company, I am sure you hire the best employees who fit the company’s culture. More and more employers are going online to try and find any negative posts or pictures on […]
How an Online Reputation Can Kill a Multi-Million Dollar Medial Practice; Case Study: Walter Palmer
When searching for a medical professional like a dentist or a family doctor, most of us either get a reference from family or friends. Although, some other people might do an online search for a […]